Garden at the Flea | edwardadiazmarketing

Garden

at the

Flea

Building on almost 60 years of being California’s largest open air market, the San José Flea Market is proud to present a brand new expansion to the existing San Jose Flea Market grounds: Garden at the Flea. Opened in April 2019, Garden at the Flea feature exciting weekly events & activities: new beer cantina, live entertainment stage, food trucks park and experimental retail area, a games area, and beautiful garden space. Above all, this space is designed to host exciting community & cultural experiences. I had the pleasure of being Garden at the Flea Social Media specialist curating social media strategy for both paid and organic mediums, daily operations of social media, reputation management, content creation and traditional marketing support. I also participated as a programing coordinator, programming high quality events, creating event footprint maps, and designing event programming schedule. Such events included but not limited to concerts, dancing event, tap takeover, game nights, charity events, weekly happy hours, and lowrider events.

Position:

Social Media Specialist/Programming Coordinator

(10/18 - 11/19)

Website: https://gardenattheflea.com

Social Media:

Social Media Management

Manage paid social media ads. Develop and report on social media KPI to client. Responsible for social media accounts day to day operation. Manage reputation management for social accounts. Create editorial calendars for both paid and organic content. Leverage influencers and community partners.

Content Creation

Curate content strategy for social media campaigns and branding of venue. Edit video and photo content. Create creative assets for both digital and print. Creative assets include but are limited to posters, banners, Billboards, A-frames, calendars, photos, and videos. Capture content at events to be grow content library. Conduct photoshoot for marketing campaigns.See examples below.

Event Programming

Design, promote, and manage events. Create and execute event programming plan. Reach out to community partners to collaborate on events. Create budgets, event scripts and maps. Present event proposal and update to client. Programming three to four events a week. Curate special beer menus, and bar programing for events. Garden at the Flea is now the largest seller of Hard Fresco drinks.

Event Poster Creation

Design unique event posters for each events. Design poster using Adobe Illustrator and Photoshop contingent on posters usage. Create graphic in different dimension to fit different platforms for both print and digital. Different platforms include but are limited to Facebook event poster, Eventbrite event poster, Instagram story, Instagram feed, billboard, banner, poster and website.

Client Management

Create marketing and event programming strategy for client. Present event and marketing proposals sales and analytic reports to client. Assist in designing venue and curating bar menu, partnering organizations, artistic talent and more.

Partner Outreach

Reach out to community partners to collaborate on create exciting events. Act as liaison between partnering organization and client. Organize events with partners. Create media packages for community partners and influencers.

Ticket Sale Management

Create Facebook event pages and Eventbrite page for events. Leverage paid facebook ads to increase ticket tales. Manage ticket sales and reservations for events. Create discount codes for promotions and influencers. Ticket sale payouts.